NFC · physical channel
A keychain, a poker chip, a luggage tag. Tomo Tags turns an everyday object into a tracked entry point to the journey a partner already runs — measured in the same place as every other Tomo link.
NTAG213 · write-once
How it works
The chip is a new way in. What happens after the tap is the journey the partner already has.
No app, no pairing. The tag holds a single web address; the phone opens it the moment it touches.
Branding, language and destination are decided after the link opens — so one batch of chips can serve different partners.
The same pages, the same funnel, the same reporting. A tap is a
link-open with channel = nfc.
On the chip
Worth being specific about, because a tag you can pocket invites the question. This is the entire payload.
# the whole of it https://t.tomotags.com/t/<slug> # what is NOT on the chip # no name, no email, no booking reference # no partner identity # the chip's own serial is never used as an identity
Specification
The chip is the cheapest, most widely supported part of the system, on purpose. The intelligence sits behind the URL.